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Lead With Strength: Grow Your Franchise Brand With The Lead FSO Sales System

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Welcome to Lead FSO

The franchise industry’s top choice for driving unit sales and accelerating brand growth. As a leading Franchise Sales Organization, we do what most FSOs can’t: we drive the leads AND close the deals.

What Makes Us Unique? While most firms only work the leads you give them, we provide a full-funnel solution that integrates high-performance marketing with elite sales execution. We are an Entrepreneur Magazine Awarded provider of franchise development leads, creating a closed-loop system that makes your expansion much more cost-efficient.

  • Data-Science Driven: We use real-time sales data to optimize every advertising dollar for maximum ROI.

  • Total KPI Transparency: We track and optimize every stage, including Cost per Lead, FDD Signed, Meet the Founder, Discovery Day, and Cost per Deal.

  • Development on Autopilot: We handle the complexities of the sales cycle so you can focus on supporting your franchisees and building your brand.

From emerging brands to national rollouts, we provide the infrastructure needed to scale with precision. Let’s elevate your brand together.

Learn More

Driving Franchise Growth with Industry Leading Expertise & Innovation

Search Engine Optimization

Boost website traffic and enhance brand recognition with expertly crafted SEO articles.

Digital Advertising

Reach your ideal audience by showcasing your brand through Google Search and Meta ad placements.

Outsourced Franchise Sales

Allow our experienced sales team to nurture and qualify franchise candidates for your brand.

Advanced Automation Technology

With our custom built user experience and advanced automation technology, we typically 3X the number of FDDs signed.

Our company mission is to empower franchisors

  • A highly skilled sales team that knows the art of closing deals
  • The only Franchise Sales Organization with a sister company that is an award-winning Franchise PPC Ad Management Agency
  • Cutting Edge Sales Automation Technology
  • With our custom-built user experience and advanced automation technology, we typically have 3X the number of FDDs signed.
  • Fractional CMO Support
  • Franchise Development SEO Content Creation

Our Brands

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Discover how to 3x your
signed FDDs each month!

Join the Lead FSO

Our pride is comprised of genuinely gifted minds

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CEO, Founder

Grant James

In 2010, Grant entered the franchising industry as the CMO for a franchisor that quickly rose to the top of its category in the Franchise 500 rankings. He later founded Lead PPC, now the largest provider of franchise development lead generation services using Google and Meta Ads. Managing a diverse portfolio of 100+ franchise brands and over $30 million in advertising spend, Grant has played a key role in selling thousands of franchises nationwide. Beyond lead generation, he offers Franchise Sales Organization (FSO) services, owns multiple franchise locations as an area developer, and provides EB-5 investment opportunities. Here's a fun tidbit: Grant speaks Korean fluently, adding a dash of kimchi-flavored insight to his professional pursuits!

In 2010, Grant entered the franchising industry as the CMO for a franchisor that quickly rose to the top of its category in the Franchise 500 rankings. He later founded Lead PPC, now the largest provider of franchise development lead generation services using Google and Meta Ads. Managing a diverse portfolio of 100+ franchise brands and over $30 million in advertising spend, Grant has played a key role in selling thousands of franchises nationwide. Beyond lead generation, he offers Franchise Sales Organization (FSO) services, owns multiple franchise locations as an area developer, and provides EB-5 investment opportunities. Here's a fun tidbit: Grant speaks Korean fluently, adding a dash of kimchi-flavored insight to his professional pursuits!
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Franchise Development

Brett James

With a robust background in Marketing and Sales, Brett steers entrepreneurs and business professionals toward the rewarding journey of franchise ownership. Whether the goal is diversifying an investment portfolio, launching a family business, or making a strategic career shift, Brett provides expert guidance. Inspired by UT sports, he likens success in business to football: achieving victory requires a strategic game plan and the occasional "Hook 'em, Horns!"

With a robust background in Marketing and Sales, Brett steers entrepreneurs and business professionals toward the rewarding journey of franchise ownership. Whether the goal is diversifying an investment portfolio, launching a family business, or making a strategic career shift, Brett provides expert guidance. Inspired by UT sports, he likens success in business to football: achieving victory requires a strategic game plan and the occasional "Hook 'em, Horns!"
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Account Manger

Denetra Blackshear

A powerhouse Account Manager who excels in customer service and digital ad management. Known for her vibrant personality, Denetra creates strong bonds with clients while driving outstanding results. Denetra’s personal dedication has earned her the prestigious title of IFBB Pro Athlete Bodybuilder, a testament to her commitment & drive. Her passion and perseverance shine through in everything she does, proving that excellence is a way of life for her.

A powerhouse Account Manager who excels in customer service and digital ad management. Known for her vibrant personality, Denetra creates strong bonds with clients while driving outstanding results. Denetra’s personal dedication has earned her the prestigious title of IFBB Pro Athlete Bodybuilder, a testament to her commitment & drive. Her passion and perseverance shine through in everything she does, proving that excellence is a way of life for her.
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SEO Specialist

Sean Barrowes

Meet Shaun Barrows, our multi-talented SEO Specialist who seamlessly blends creativity with technical skills. Known for his expertise in writing and SEO, Shaun ensures content that ranks and connects. Off-duty, he's a motivational speaker, jazz pianist, and singer-songwriter. Fun fact: Shaun reached the top 30 on American Idol, Season 7. His diverse talents and expertise make him a key player on our team.

Meet Shaun Barrows, our multi-talented SEO Specialist who seamlessly blends creativity with technical skills. Known for his expertise in writing and SEO, Shaun ensures content that ranks and connects. Off-duty, he's a motivational speaker, jazz pianist, and singer-songwriter. Fun fact: Shaun reached the top 30 on American Idol, Season 7. His diverse talents and expertise make him a key player on our team.
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COO, Chief Operating Officer

Amy Coplen

A visionary leader in strategic Demand Generation, Amy boasts an impressive 14-year track record of helping SMBs unlock their marketing and sales potential. She excels in crafting high-impact lead generation strategies that energize sales teams, streamline systems, and deploy software solutions, driving business growth and simplifying operations. Her knack for turning marketing and sales into the ultimate power couple consistently boosts company ROI and operational efficiency to new heights!

A visionary leader in strategic Demand Generation, Amy boasts an impressive 14-year track record of helping SMBs unlock their marketing and sales potential. She excels in crafting high-impact lead generation strategies that energize sales teams, streamline systems, and deploy software solutions, driving business growth and simplifying operations. Her knack for turning marketing and sales into the ultimate power couple consistently boosts company ROI and operational efficiency to new heights!
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Franchise Development

Craig Tanner

With a background as a headhunter for the biotech and pharma industries, Craig Tanner brings a unique and strategic perspective to franchise development. As the founder of Tanner & Associates, he spent years mastering the art of finding the perfect fit between top talent and highly specialized roles. He now applies that same expertise to match the right individuals with the right franchise opportunities, building a strong and successful network of partners.

With a background as a headhunter for the biotech and pharma industries, Craig Tanner brings a unique and strategic perspective to franchise development. As the founder of Tanner & Associates, he spent years mastering the art of finding the perfect fit between top talent and highly specialized roles. He now applies that same expertise to match the right individuals with the right franchise opportunities, building a strong and successful network of partners.
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Account Manager

Alaiya Benjamin

A dynamic Account Manager with 7 years of experience in digital marketing and advertising, renowned for her expertise in crafting ad campaigns that achieve impressive ROI and writing ad copy that truly converts. With a keen eye for detail and a strategic mindset, she navigates the digital marketing landscape with finesse. Beyond the office, Alaiya is a dedicated dog mom to her charming Frenchie and enjoys sushi, Pilates, and globetrotting adventures.

A dynamic Account Manager with 7 years of experience in digital marketing and advertising, renowned for her expertise in crafting ad campaigns that achieve impressive ROI and writing ad copy that truly converts. With a keen eye for detail and a strategic mindset, she navigates the digital marketing landscape with finesse. Beyond the office, Alaiya is a dedicated dog mom to her charming Frenchie and enjoys sushi, Pilates, and globetrotting adventures.
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Franchise Development

Kendell McGowen

With over 25 years of expertise in Franchise Development and Sales, Kendell is a seasoned professional dedicated to helping corporate executives diversify their investments through franchise ownership. He plays a pivotal role in facilitating wealth creation and guiding career transitions. Kendell's journey began in 1998 with the successful launch of his first Fitness Together franchise location, showcasing his ability to start, scale, and sell franchises effectively. His prior roles as a Regional Developer and Business Development Executive have led to the awarding of hundreds of franchises across the U.S., marking his significant influence in the industry.

With over 25 years of expertise in Franchise Development and Sales, Kendell is a seasoned professional dedicated to helping corporate executives diversify their investments through franchise ownership. He plays a pivotal role in facilitating wealth creation and guiding career transitions. Kendell's journey began in 1998 with the successful launch of his first Fitness Together franchise location, showcasing his ability to start, scale, and sell franchises effectively. His prior roles as a Regional Developer and Business Development Executive have led to the awarding of hundreds of franchises across the U.S., marking his significant influence in the industry.
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Senior Account Manager

Nikkia Shakur

As the most experienced Account Manager on our team, Kia’s got the kind of expertise that could fill a podcast—and it does, as she’s the mastermind behind the Life Full Circle Podcast. Not to mention, she moonlights as a small-time YouTuber, much to her kids' amusement. At home, she juggles the joyful chaos of her bonus son Devin and energetic twins, Noah and Leila, who ensure life is never dull.

As the most experienced Account Manager on our team, Kia’s got the kind of expertise that could fill a podcast—and it does, as she’s the mastermind behind the Life Full Circle Podcast. Not to mention, she moonlights as a small-time YouTuber, much to her kids' amusement. At home, she juggles the joyful chaos of her bonus son Devin and energetic twins, Noah and Leila, who ensure life is never dull.
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Art Director

Ritesh Kedia

The Art Director extraordinaire at Lead PPC for the past 7 years. He's the creative genius behind hundreds of landing pages that don't just look great but convert like crazy, boasting an impressive 4% average form submission rate. Ritesh brings flair and effectiveness to every design he crafts!

The Art Director extraordinaire at Lead PPC for the past 7 years. He's the creative genius behind hundreds of landing pages that don't just look great but convert like crazy, boasting an impressive 4% average form submission rate. Ritesh brings flair and effectiveness to every design he crafts!

Break Records in 2025
by Selling More Franchise Units!

Join the Lead FSO